Over at Hackernews, someone posted a very interesting link to a Google project - Contributor by Google

An experiment in additional ways to fund the web.

Today’s Internet is mostly funded by advertising. But what if there were a way to directly support the people who create the sites you visit each day?

Introducing Contributor by Google.

At first blush, this is exactly what we need. Companies monetize. They monetize by selling you. The exchange occurs with ads. What you browse through Google? Google sells that information by selling ads. Twitter? Spare change.  Your Facebook photos of your kids? Congratulations, you just sold your first born son.

So the idea of replacing the ads, cutting out the ad and the purchase with a transaction I control is immediately appealing... I reach for the enroll button... but wait.

This is Google we are talking about. The company that invented surveillance on the web. They have perfected it on a scale that the mere thought of reduces the NSA to to Homer Simpson dreaming of donuts. Google has to make payments based on your browser history - which gives them to browser history too mine, which they then can then use to sell more ads with, and monetize you.

Well played Google. well played.